Marketing Case Studies
Learn more about our strategies and how we find success marketing The Trades.
From companies already in motion with marketing campaigns — to branding and building new companies — we’ve seen success across the board. Below are examples.
Case Study Last Updated October 2025 | Bent Creative
Anatomy of Element Mist’s Website Hero Section
SEO + Marketing Study
Our Success with Element Mist
Framing the SEO problem:
Joel, Jake, and Adam from Element Mist (a local Arizona high-pressure misting system provider) were referred to Bent Creative after having a poor experience with their prior marketing agency not understanding their market, or doing proper local SEO for Arizona.
Take a look at the review Adam left us and you’ll see what we mean.
Adam Cronenberg from Element Mist, reviewing Bent Creative | October 2025
Sometimes a large national company doesn’t have the intricate knowledge of the local communities they need to be successful, sometimes they do — but in this case, the company wasn’t actually delivering on their agreed services AT ALL.
Element Mist was supposed to be receiving heavily SEO’d local landing pages and 3 blog posts per month to garner more keywords for organic traffic. After 15 months with the previous company, they had landing pages unindexed (not findable) due to being thin content (as marked by Google), and had 3 blog posts total…
3 posts/mo x 15 months = 45 posts…….not 3.
We’re talking an entire year that the other marketing agency wasted time for Element Mist. Not only did they take the money and run, but the time cost meant a year of little growth for Element Mist while their competitors were making moves.
Not great.
Element Mist’s Previous SEO Problem
- Website with 7-10 pages which weren’t served by Google
- Missing website content they had purchased
- Lacking keyword strategy
- Not optimized for SEO, or AEO (answer-engine optimization — think ChatGPT)
- Blogs didn’t make sense contextually for Arizona’s climate
Summarized:
Their website wasn’t generating leads because it wasn’t generating traffic.
Framing the SEO solution:
Element Mist approached us in August of 2024, looking for a website rebuild and some answers as to why they spent so much money and received nothing in ROI.
Element Mist’s SEO Solution
- Properly Structured Website
- Location Landing Pages with Strong Content
- Service Landing Pages
- CLEAR Call to Action Buttons for Booking
- Keyword Research and Blog Content
- and more
Properly Structured Website
Diagram showing the extensive build for Element Mist’s Website
The above image shows the structure of Element Mist’s website. We have a mix of indexed pages (findable on search engines like Google) and non-indexed pages that perform necessary functions but are not intended to be found unless with a direct link.
In the green zone you’ll find pages to which we we run Google Ads. You’ll notice these pages have a healthy amount of content. These pages give the consumers everything they need in order to make a purchasing decision, and Google is happy to serve these pages.
Search engines respect websites with good structure, and see them as authoritative.
Sites with authority rise in rank over time, and get served organically.
Location Landing Pages with Strong Content
The purpose of service area landing pages is to capture the “near me” search term.
So in this case, “misting system installers near me” is the term we’re after.
We design each page to have relevant content for a given area in Arizona. This specific page was designed for Avondale, Arizona.
Element Mist has landing pages for
- Avondale
- Cave Creek
- Chandler
- Fountain Hills
- Gilbert
- Glendale
- Gold Canyon
- Goodyear
- Maricopa
- Mesa
- Peoria
- Phoenix
- Scottsdale
- Sun City West
- Surprise
- Tempe
These pages net both organic website traffic and digital ads traffic.
Services Landing Pages
Similar to the above service area landing pages, service landing pages are intended to capture the specific search term, like “residential patio misting system”.
So in this case (and the case for all local service businesses in the trades) we are highlighting what service Element Mist offers.
We tell the customers what the service is in the page title “Residential Patio Misting Systems in Arizona” to anchor the purpose of the page.
We then follow by answering the first questions they may have, such as:
- Will they build on my patio/pergola?
- Will they build around my pool?
- Do they do misting fans or just in-line systems?
Followed by a testimonial video, package deal information, real reviews, photos, etc.
We place bright blue “SCHEDULE APPOINTMENT” buttons EVERYWHERE because the customer might be ready to make a purchase at any point in the journey, and we intend to capture that lead.
These buttons all lead to a quote tool we love called ServiceTitan.
——-
The content looks similar to the home page and location landing pages because each page is designed to be a one-stop-shop so to speak, where the customer lands and gets all of the needed information to make a purchase.
These pages are another honeypot that gathers both digital ads traffic and local organic traffic.
CLEAR Call To Action
Element Mist’s Call To Action Buttons
Clear calls to action are extremely necessary for websites.
It should go without saying, but we’ll say it, the customer must be able to contact you AND you must make it exceedingly easy for them to do so.
Any small frustration can cost you a valuable lead.
Look anywhere on Element Mist’s indexed pages and you’ll see a big shiny blue button telling folks to SCHEDULE APPOINTMENT.
Keyword Research and Blog Content
Element Mist’s Ranking Keywords
What are people searching for that’s relevant to Element Mist?
That’s our job to find out. The above list shows you what they’re ranking for currently, and we have dozens more lists identifying:
- Competitor’s keywords and rankings
- Long-tail keywords
- High traffic keywords
- Tangential keywords
- Negative keywords
Okay, so we find the keywords. What’s next?
Ranking via good content. We’re talking good old fashioned blogs.
Example of a 1,000+ word blog aimed at “backyard misting systems” keyword.
Google wants to see helpful content because people are searching for helpful content.
Helpful content is what ranks, not a bunch of keyword stuffed word-salads.
So just like this grand article you’re reading now, loaded with alt-tagged pretty images, helpful content breaks with appropriate headers, and intelligently placed keywords that sound natural, Element Mist’s blogs are written well and are actually intended to be helpful to people! Woah, there’s a concept!
“But what does good blog content do for me, the business owner?” you might ask.
Yes it helps customers learn. Yes it tells Google what this site is all about. Yes it establishes authority, but what does it do for my website?
Well, look below.
SEMrush Analysis of Element Mist’s Ranking Keywords — We Took Over Sep. 2024
Google Analytics Report of Organic Traffic and Ad Traffic
Summer 2025 saw them booked out for weeks at a time.
It’s almost a 1:1 of keyword ranking and website traffic. Just look at the timelines underneath the graphs.
It’s not rocket science. It’s just day-in and day-out work.
...and So Much More SEO
This article is already painfully long, and there’s so much more we do. We’ll keep the words short and illustrate things like backlinks, traffic, and more below.
Element Mist’s Backlink Count
Element Mist’s Rankings for “Patio Misting Systems” over 1 Year
Element Mist’s Competitor Ranking Map
Element Mist’s Loss vs Gains in Backlinks and Referral Domains
On Marketing:
In the above examples we mention that we do digital marketing for Element Mist. We’ll post it below here, too.
While we have a tons of ads data, digital ads examples, print media examples, and more that we would like to showcase here — our strategy is not available for the public.
If you book a call with us we’d be happy to discuss strategy together.
One more review for the road, just because we’re super proud and grateful.
Jacob Trayer from Element Mist, reviewing Bent Creative | October 2025
Ready for your local service business website to do metrics like this?
Inside Page of Lush Artificial Turf Cleaning’s Branding Document
Branding & Launch Study
Branding & Launch for Lush Turf Cleaning
Framing the branding needs:
Adam, Cole, and Ronnie are successful businessmen in the Phoenix, Arizona area — and when they saw more and more Arizona homes being built with (or swapping to) artificial turf, they came together to build Lush Artificial Turf Cleaning.
But before they began they knew they needed high-powered branding to match their vision of a premium turf cleaning company.
What Lush Had:
- Logo
- Name
- Uniforms
What Lush Needed:
- Brand Identity
- Images of Services
- Website
- Van Wrap
- Headshots
- Sizzle Video
- Digital Ads
- Print Ads
- SEO & Marketing
Lush's Branding:
Below is the brand guideline (front/back) booklet we developed for Lush.
Front and Back Cover of Lush Artificial Turf Cleaning’s Branding Document
Page 1-2 of Lush Artificial Turf Cleaning’s Branding Document
Page 3-4 of Lush Artificial Turf Cleaning’s Branding Document
Page 5-6 of Lush Artificial Turf Cleaning’s Branding Document
Page 7-8 of Lush Artificial Turf Cleaning’s Branding Document
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Images of Services:
Our awesome partners over at Critical Frame snapped these images below.
Website:
Anatomy of Lush Artificial Turf Cleaning’s Website Hero
We won’t deep dive into this website because it has a very similar strategy to Element Mist in the above case study. If you want to learn more about that, please scroll up.
Van Wrap:
Check!
Screenshot from Lush’s “About Lush” Video
Headshots:
Again, provided by our friend Alex over at Critical Frame.
Sizzle Video:
4 seconds of a 60 second “About Lush” Video
On Marketing, Digital, and Print Ads:
While we have a tons of ads data, digital ads examples, print media examples, and more that we would like to showcase here — our strategy is not available for the public.
If you book a call with us we’d be happy to discuss strategy together.
Cole Kemp from Lush Artificial Turf Cleaning, reviewing Bent Creative | October 2025
Ready for your local service business to look like this?