Marketing for The Trades

Bent Creative, Marketing Partner for the Trades

Jon Bennett | Director, Lead Strategist

Bent Creative Logo 2025 white and mint

Marketing Partner for the Local Trades

bentcreative grabs local homeowners’ attention and directs it to your local service business.

Get quality leads and great customer service, too.
A group of service men and women illustrations

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We’ve helped dozens of local services grow.

Marketing Case Study

Our Success with
Element Mist

Joel, Jake, and Adam from Element Mist (a local Arizona high-pressure misting system provider) were referred  to Bent Creative after having a poor experience with their prior marketing agency not understanding their market, or doing proper local SEO for Arizona. 

We took a look at their old website, saw that they weren’t getting what the other marketing agency promised and took action. A year later the results speak for themselves. See below.

Element Mist Website | By Bent Creative

Element Mist’s Google Analytics Overview

Element Mist Website Traffic showing before and after Bent Creative became involved
We rebuilt their website in September 2024, paused services for their off-season, and then started fresh in January 2025.
Summer 2025 saw them booked out for weeks at a time.
A group of service men and women illustrations

Our Formula for a
$1-$10mm
Local Trade Company

(We work with 7+ companies this size)
Generating Leads
Maintaining Customers
Working Together

How do we operate alongside
Local Trade Companies?

(Think: In-house Marketing Officer without the salary cost)

1) We build you a Local Service Website.

We build you a Local SEO super-charged website.

(Or take over your current website if it’s working well)

Your Local Service Business Website is an asset. It is a powerful sales tool, a helpful directory of info, and a statement of who you are.

Along with generating leads now, your local service website develops its Domain Ranking over time, which is our way of saying it grows in size and value.

Real, sellable value.

It pays up front to have it gather leads for your business, generating you revenue now, and it pays over time to have it gather data and content authority, which can sell for big later (or pull in leads for years to come).

It’s why we take a two part approach to your local home service website.

We craft your local service business website to:

  • Generate Leads Now with Ads
  • Generate Leads Over Time with SEO Content Authority
  • Generate Referral Leads

Want to know more?

Lush Turf Cleaning Website | By Bent Creative
Lush Turf Cleaning Ad Snippet Result on Google 2
Marketing Lush with Digital Ads
Lush Turf Cleaning Ads | By Bent Creative
Lush Turf Cleaning Ad Snippet Result on Google 3

2) We build, test, and provide insight on effective strategies.

We strategize, build, and test Google Ads, Meta Ads, and physical ads.

Launching your website is only step one. Once live, it’s an effective funnel for our ad strategies, helping you generate revenue almost immediately.

Using Google Ads, Social Media Ads, and other platforms like Yelp, we help you win customers by helping deliver you as a search result when customers are ready to buy.

Additionally, we reach customers through other traditional marketing strategies such as

  • Billboards & Van wraps
  • Door Hangers & Yard Signs
  • Mailers & Leave-Behinds

With a blend of strategies and testing we WILL find the top strategy that fits your trade, offerings, and local market.

3) We help you grow and maintain your reputation.

We help you gather reviews, respond to customers, and protect your reputation.

ReviewMint is a Bent Creative designed and developed tool that helps gather reviews from customers at the point of job completion.

We seamlessly integrate this tool into your workflows allowing your technicians to gather reviews without friction, growing customer trust.

With Review Mint we help:

  • Gather Reviews via Tap Cards
  • Monitor Reviews on a Software Dashboard
  • Technician Tracking*
  • Technician-to-Review Attribution*

Additionally, Bent Creative uses the tool to:

  • Respond to Reviews
  • Help Protect from False Reviews or Slander

*ReviewMint Pro Features

ReviewMint Tap Card in Action

reviewmint logo
Reputation Management for The Trades
Element Mist's ReviewMint Testimonial
Thanks, Joel!

Testimonials
Words From Our Clients

Ginger Price, DDS owner of Dr. Ginger's Oral Care Products
Ginger Price, DDS
Owner, Operator | Dr. Ginger’s Healthcare Products

My company has been extremely satisfied with Jon Bennett’s services over the past 5 years. Not only is he very creative when it comes to logo design, packaging design as well as web development, but in addition his communication and follow through are superb. He will persist on a particular design/packaging solution until it’s perfect. In addition, he is very knowledgeable about all aspects of ecommerce. You can’t go wrong with Bent Creative!

Julianne Culey as Arizona State University's Reynolds Center for Business Journalism
Julianne Culey
Assistant Director | The Reynolds Center for Business Journalism at ASU

I initially hired Jon and Bent Creative to help me completely overhaul a broken and outdated website, which was a huge task that he handled effortlessly. After the initial launch of the new site, I have continued to work with them monthly to help manage the site while also continuously adding new features and functionality to the front and back end of the website. What I enjoy most about working with Jon is that he does more than simply bring my ideas and vision to life, he is able to elevate that vision to heights I couldn’t have imagined on my own. Bent Creative is truly the meeting I look forward to the most on my calendar and I could not think of a better website developer to work with than Jon.

Josh J. Smith, PsyD, NCSP

Practice Manager | AZ Speech & Pychological Institute

After working with Jon Bennett owner and creator at bentcreative.co on multiple projects building my websites, I highly recommend his services. He possesses the innate ability to listen and incorporate my vision as an owner to grow and advertise my businesses. He is punctual and professional in his delivery to get my troubleshooting issues done and answer all my concerns related to my websites. Jon’s creation of my professional websites allows me to reach more families and provide exceptional services.

Alanna Pugh, Owner of The Dyslexic Group
Alanna T. Pugh, MS
Owner, Operator | The Dyslexic Group

Jon has been critical to the success of The Dyslexic Group. As new small business owners just starting out, he helped us with our initial website which was important as we did not really know where to begin. Jon guided us through the process with patience and understanding answering all of our questions so that we could get the best result. He helped us get a web design that truly suited our needs. Following that initial design, Jon has continued to support us by providing key changes and aspects to help us grow our business, including marketing and web design. He is an integral part of our business and we couldn’t ask for a better partner.

Jared Van Moorlehem CFP, AIF
Jared Van Moorlehem CFP, AIF
President | Plan Sponsor Solutions

I am thrilled with the outstanding work that Bent Creative delivered. The attention to detail for my logo, and the collaborative process on the website exceeded my expectations—turning my vision into a reality. I am genuinely grateful for the talent and dedication demonstrated by Jonathan.

Let's See The Proof
Our Portfolio

Let’s Talk One-Offs
For certain projects, less is more.
Check out our one-off services:

Professional Service Websites

From the inception of your online business strategy, to the deployment of your new online business home; experience this end-to-end website service. Get up and running in as little as a few days.

Brand Identity Design
You breathe life into your brand as the creator that you are. We take it and make it look great. Get a logo, colors, and a full brand design document detailing the use of your brand materials.

Of course, you can also visit All Services to see more.

Marketing Partner for the Local Trades
bentcreative grabs local homeowners’ attention and directs it to your local service business.

Get quality leads and great customer service, too.