Website Design & Development for Small Business

Service Description | Website Design & Development

Every website package includes the same level of attention to detail, the only difference is the amount of time we spend creating that detail. Each website is built on the WordPress platform, the most used website platform on the planet.

As a business manager or brand owner, you need a powerful tool that elevates the possibilities of your business. We offer you exactly that: a website that communicates your company clearly and properly, so that you can sell, or connect, or whatever else your business may need that supports you in your growth.

Typically, a website requires several separate pieces (at minimum) to work such as basic branding, stock photography, copywriting, UI/UX design, and development/coding, among others; and often times these items are pieced individually through one or several providers.

At bentcreative, we handle all of this with each and every website so that you can focus on business.

And of course, should you want to make a bigger splash, we offer full branding, packaging design, and more.

——————

Professional Website

1-3 weeks of website design & development time, page count varies

Professional Plus Website

3-5 weeks of website design & development time, page count varies

Large Website

4+ weeks of website design & development time, page count varies

Every Website Level Includes:

• Sitemap
• Design Wireframing
• Responsive Design & Development (Mobile, Tablet, Desktop versions of your site)
• Search Engine Optimization (SEO)
• Copywriting
• Stock Photography
• Iconography
• Google Analytics & Search Console Integration
• Google Business Profile Creation and Integration
• Domain Name Assistance
• Contact Forms
• Newsletter Sign Ups

——————

What other functionality is included?

• Content Management System (CMS)
• Payment Gateways
• Event Booking Systems
• Calendars and Scheduling
• Cloud Asset Management Integration (like Google Drive)
• Logins and Customer Accounts
• Blog and Articles Management Systems
• Booking and Reservations
• Social Media Integration
• Email Capture
• Forms (Contact, Sign Ups, etc)
• Password Protected Pages
• Comments Sections
• Review Capture

——————

Process | Website Design & Development

Schedule meeting –> Identify needs –> Find and review examples –> Create timeline –> Execute design –> Revise –> Deliver

First, we schedule a meeting (with Jonathan) where we will discuss your business, its needs, and a timeline to achieve them.

Second, we follow along the timeline, typically delivering the home page (which designates look, feel, sitemap, and more) within a week so that we can agree upon the look and feel. From there we knock out the remainder of the site, scheduling meetings or delivering progress videos as needed.

Third, we launch the site and watch your successes grow!

——————

Who is Website Design & Development for?

Website design and development is perfect for small businesses of all shapes and sizes. Even if you feel your needs or niches are obscure.

As a business manager or brand owner, you need a website that makes an impression (and a sale), but what you may also need is some good old-fashioned customer service for yourself.

Small businesses have a lot going on; and when you’re at a committed stage of your business, doing DIY projects often lead to more headache than they’re worth. But you still need a website and want to know what the heck is going on with it. And for those types of businesses, bentcreative is a perfect fit.

• Local service based businesses
• Doctors Offices
• Lawyers Offices
• CPAs
• Speech Pathologists
• Dentistry Practices
• Financial Advisors
• Brokers
• REALTORS®
• Most Professional Services
• Local Non-Profits, Not-For-Profits, QCOs, QFCOs
• Local Restaurants
• Bloggers & Podcasters
• Small Saas
• Agencies & Marketers
• Busy Founders

——————

What about after the website is launched?

You will need hosting, maintenance, and updates. We provide this, or can help you source it.

We wouldn’t consider ourselves a customer service first agency if we didn’t set you up for success. It’s important to note that you own all rights to your website and its content. You will have full access to the website and connected accounts, and should you like, we will give you a short video tutorial of how to operate your website.

You may also choose bentcreative to operate your website. In which case we will gladly do.

Here are the options, plainly:

• Choose one of our Hosting, Maintenance, & Updates packages
• We send your website to the hosting provider of your choice

——————

Can I run ads to this website?

Yes.

Every single website we develop is optimized for Google/Search Engine searches (aka SEO). We don’t stop there, though. Should you desire your website to be connected to ad services such as Google, Meta, and/or YouTube ads, we will bring that desire to life. In fact, that is our standard practice. Should you want an expert to strategize and run those ads for you, well you’re in luck, because we do that too!

Is Digital Marketing Included?

No.

Digital Marketing requires a whole different set of knowledge than website design or development. It is complimentary, and tangential, yes, however it requires an extra set of hands to make work. It is a clear cut role with its own demanding work load, strategy, and requirements to keep up-to-date with industry standards and market trends.

——————

What happens when my business grows?

We offer further development.

We offer further development of anything that bentcreative produces, including your website. Typically, if your business is gearing up to offer a new service or product, and need updates to the website to reflect this, we typically approach it as a project—or a chunk of time dedicated to building your needs—and this is handled via a similar process as the initial website itself: we meet, discuss your needs, and decide the path forward from there.

——————

What can I do to assist or speed up the process?

Have your creative assets in hand, examples of websites you like, and an understanding of your business needs.

Fantastic question! You’re a winner for asking this one! By far, the longest process involved in development of websites is the handling of creative assets. This means your logo, photography, and brand voice, etc. We require your assets in our hands before we begin development—so if you can have those items generated you will save everyone time and effort. Of course, should you not have those items already, we are happy to create them for you via our other services.

Another thing that will help speed up the process is to have some ideas of the functionality you wish the website to achieve (i.e. we want forms so customers can contact us, we want to collect emails). It’s okay if you don’t have your strategy fully ironed out—we’ll help with that—but having a basic game plan gets us moving quickly.

——————

What other services feed into this one?

Your website is the central hub of your online business. Virtually everything we do feeds into it.

• Logo Design & Graphic Design
• Product Photography (managed by bentcreative)
• Email/Automated Marketing
• Digital Marketing
• Brand Design
• Content Writing
• And more

——————

Are there hidden costs in a website?

Sometimes.

While we try to be very up front about our pricing, there may be unforeseen hiccups that expand the scope of a project and require more time for website design & development—however we would say this is a very rare occurrence. In interest of transparency, here are expenses you can expect as the owner of a website:

• Initial Website Design & Development — one time cost
• Any additional services that feed into the website, i.e. a logo design, branding design, etc. — one time costs
• Website hosting, maintenance, & security — a monthly or yearly recurring cost
• Further development — usually billed as a project, and as a one time cost or in retainer format

Websites can rapidly turn into large investments for businesses, however, we’d say those investments are generally worth the investment as the sectors of the working world and shopping world continue to move digital.