Brand Identity Design

Service Description | Brand Identity Design

Every brand identity package includes the same quality of work, the only difference is the final deliverables.

As a business manager or brand owner, you want to leave a mark on your customers or clients (and not one they’d rather forget). How is that achieved? Branding and repetition, branding and repetition, branding and repetition. Oops, were we repeating ourselves there? Tongue-in-cheek humor is a part of our brand language. What’s a part of yours? That’s what this service will solve.

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**Please note that the following services can be mixed and matched within reason.**

Common Brand Identity

3 logo concepts & 2 revisions on 1 concept
3 slogans
2 or 3 colorways (brand colors)
2-3 typography sets
1 Stationary Design
1 Business Card Design
1 Mission Statement (based on your direction)
1 Brand Guideline Booklet

Digital Brand Identity

3 logo concepts & 2 revisions on 1 concept
3 slogans
2 or 3 colorways (brand colors)
2-3 typography sets
10 User Interface Icons
1 Email Signature Design
1 Mission Statement (based on your direction)
1 Brand Guideline Booklet

Product Brand Identity

3 logo concepts & 2 revisions on 1 concept
3 slogans
2 or 3 colorways (brand colors)
2-3 typography sets
1 Packaging Design
1 Sell Sheet Design
1 Mission Statement (based on your direction)
1 Brand Guideline Booklet

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Process | Brand Identity Design

Schedule meeting –> identify needs –> find and review samples –> create timeline –> execute design –> revise –> deliver

First, we schedule a meeting (with Jonathan) where we will discuss your business, its needs, and a timeline to achieve them.

Second, we follow along the timeline, typically delivering the initial logo concept, typeface(s), and color(s) (which dictate the look and feel of everything else) within a week. From there we knock out the remainder of the work, scheduling meetings or delivering progress videos as needed.

A full Brand Identity Design package can take up to two weeks to complete.

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Who is a Brand Identity Design package for?

Brand Identity Design packages is perfect for small businesses of all shapes and sizes. Even if you feel your needs or niches are obscure.

As a business manager or brand owner, you may need a structured document that makes the application of your brand easy to follow—for you or any third party to whom you may extend your brand materials. Having a professional designer or firm, (hello, that’s us) will cut out a load of headaches and streamline how to execute your brand image no matter the media where you wish to apply it.

Small businesses have a lot going on; and when you’re at a committed stage of your business, doing DIY projects often lead to more headache than they’re worth. But you still need a brand identity and want to know what the heck is going on with it.

And for those types of businesses, getting branding through bentcreative is a perfect fit. Here are a few types of businesses we’ve done this for:

Local service based businesses

Doctors Offices
Lawyers Offices
CPAs
Speech Pathologists
Dentistry Practices
Financial Advisors
Brokers
REALTORS®
Most Professional Services

Local Non-Profits, Not-For-Profits, QCOs, QFCOs
Local Restaurants
Bloggers & Podcasters
Small Saas
Agencies & Marketers
Busy Founders

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What about after the branding is complete? What if I need you to create more media for my brand/business?

Consider our retainer services, or other one-off services.

We wouldn’t consider ourselves a customer service first agency if we didn’t set you up for success, and we’d never leave you high and dry on your business needs. Simply head over to our graphic design on retainer to see what kind of partnership we can strike up together—or check out a few more of our one off services.

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What can I do to assist or speed up the process?

Identify brands you like that might be a good fit; bring them to the meeting.

Fantastic question! By far, the longest process involved in design of a brand identity is solving the age old question: what does the client want? If you are aiming to speed up the process (which is always appreciated), please do some basic hunting and gathering of logos or brands that you like that already exist, and then bring them to share in our meeting. This will help.

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What other services feed into this one? Or that this feeds into?

Logo Design (should you want to explore more than 3 logo concepts)
Content Writing (brand voice is key to consistency)
Website Design & Development (gotta display that gorgeous branding somewhere, right?)
And more

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