Retainer Service Description | Tailored Website Design & Development
Get a level of professional website development that comes almost exclusively from hiring and maintaining an in-house team, but without the crushing costs associated with paying, insuring, and the overhead of one.The Tailored Website Design & Development plan comes with a brand new bentcreative designed and developed website right off the bat. This brand new website will be tuned up specifically for your business model—every bell and whistle your business can support at the time of commencing our work together. Beyond that, month-after-month we will grow the website as fast as the business will allow.
As a business manager or brand owner, you need a powerful tool that elevates the possibilities of your business, and you need a team behind it. We offer you exactly that: a website that communicates your company’s products or services clearly and properly, so that you can sell, or connect, or do whatever else your business may need that supports you in your growth.
And of course, should you want to make a bigger splash, we offer full branding, packaging design, and more as one-off services that will feed into your website.
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The Tailored Website Design & Development plan includes a new website with the following:
- Home, About, Contact, and Any Other Required Pages
- Sitemap
- Design Wireframing
- Responsive Design & Development (Mobile, Tablet, Desktop versions of your site)
- Search Engine Optimization (SEO)
- Copywriting (for initial development ONLY)
- Stock Photography
- Iconography
- Google Analytics & Search Console Integration
- Google Business Profile Creation and Integration
- Domain Name Assistance
- Contact Forms
- Newsletter Sign Ups
What other functionality is included?
- Content Management System (CMS)
- Payment Gateways
- Logins and Customer Accounts
- Blog and Articles Management Systems
- Social Media Integration
- Email Capture
- Forms (Contact, Sign Ups, etc)
- Password Protected Pages
- Comments Sections
- Basic Review Capture
Here is what else can be included in a Service-based website on retainer.
- Operating Hours
- Appointment Scheduling
- Event Booking Systems
- Reservation Systems
- Menus
- Calendars
- Cloud Asset Management Integration (like Google Drive)
- Google Business Profile Review Syndication (display your Google reviews on your site)
- And more
Here is what else can be included in an eCommerce website on retainer.
- Subscription style products
- Coupon creation and management
- Automated emails for marketing purposes (ex: emails triggered by user conditions, such as spend $100 and get a VIP coupon)
- Refer-A-Friend marketing
- Points & Rewards systems
- Advanced Review Capture
- Store Locator
- Product Cross-Sells and Upsells
- Automated Shipment Tracking
- Gift Cards
- Sort by Brand (for resellers selling multiple other brands)
- Composite Products (build-your-own-basket products)
- Deposit Payments (for large product purchases with payment plans)
- Pre-orders
- Distance Rate Shipping
- Unique Order Barcodes (for ticketing or event purposes)
- And more
Keep in mind, this is a huge list of features and will require at least a few months to build (should you want the whole enchilada). This is the beauty of the Retainer agreement—we’ll keep building these pieces as business allows.
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What is commonly performed in an Tailored Website Design & Development Retainer?
Many things, but here are some highlights:- Landing Pages (for services, locations, or specific marketing campaigns)
- Coupons: Strategy, Development, and Maintenance
- Flash Sales
- Additional Pages
- Event Management
- eCommerce Product Management
- Inventory Management
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What is NOT included in an Tailored Website Design & Development Retainer?
- Custom Photography (though we can manage a photographer if you cover the cost)
- Branding Development (we offer branding services)
- Tailored Copywriting (this is an entire extra service we offer)
- Tailored Graphic Design (this is an entire extra service we offer)
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Why does it say “Base Price” on your pricing?
Websites can grow and need more support.Referencing the above integrations that are possible, it is quite realistic that your website can grow beyond that “base price” point. What we mean is that websites can become beautiful, massively sprawling things that connect to, capture, and contain an incredible amount of data; and can become unruly beasts for a team to manage without the addition of more developers.
We promise you this is a good problem to have. If your website gets to the size that we need to increase the retainer price, you will already be seeing handsome returns from the website which should allot for that increase in budget.
You will be made aware ahead of time if the price needs to be addressed.
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Process | Tailored Website Design & Development
The initial setup:Schedule meeting –> Identify needs –> Find sample websites –> Create timeline –> Execute design & development –> Revise –> Launch
After the site is live:
Identify needs –> Execute design & development –> Deliver –> Repeat
First Interaction: You schedule a meeting (with Jonathan) where we will discuss your business, its needs, a timeline to achieve them, and the forecast beyond that.
Second, we follow along the timeline, typically delivering the home page (which designates look, feel, sitemap, and more) within a week so that we can agree upon the look and feel. From there we knock out the remainder of the site, scheduling meetings or delivering progress videos as needed.
Third, we launch the site and the loop into the identify needs, design & develop, and deliver part of the retainer agreement.
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Who is Tailored Website Design & Development for?
Website design and development is perfect for small businesses of all shapes and sizes. Even if you feel your needs or niches are obscure.As a business manager or brand owner, you need a website that makes an impression (and a sale), but what you may also need is some good old-fashioned customer service for yourself.
Small businesses have a lot going on; and when you’re at a committed stage of your business, doing DIY projects often lead to more headache than they’re worth. But you still need a website and want to know what the heck is going on with it. And for those types of businesses, bentcreative is a perfect fit.
- eCommerce Brands
- Brands in Retail looking to expand and
- Local service based businesses
- Doctors Offices
- Lawyers Offices
- CPAs
- Speech Pathologists
- Dentistry Practices
- Financial Advisors
- Brokers
- REALTORS®
- Most Professional Services
- Local Non-Profits, Not-For-Profits, QCOs, QFCOs
- Local Restaurants
- Bloggers & Podcasters
- Small Saas
- Agencies & Marketers
- Busy Founders
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What about hosting, maintenance, updates, and security?
All covered in the monthly price.We wouldn’t consider ourselves a customer service first agency if we didn’t set you up for success. It’s important to note that you own all rights to your website and its content. You will have full access to the website and connected accounts, and should you like, we will give you a short video tutorial of how to operate your website. But that said, we will do everything the website needs for you.
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Can I run ads to this website?
Yes.Every single website we develop is optimized for Google/Search Engine searches (aka SEO). We don’t stop there, though. Should you desire your website to be connected to ad services such as Google, Meta, and/or YouTube ads, we will bring that desire to life. In fact, that is our standard practice.
Is Digital Marketing Included?
No. But we offer it at at discounted rate when bundled with a retainer.Digital Marketing requires a whole different set of knowledge than website design or development. It is complimentary, and tangential, yes, however it requires an extra set of hands to make work. It is a clear cut role with its own demanding work load, strategy, and requirements to keep up-to-date with industry standards and market trends.
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What happens when my business grows and I want more than two (2) projects concurrently?
We offer further development solutions.We offer further development of anything that bentcreative produces, including your website. Typically, we can get a heck of a lot done in website terms on a two project basis. But we are all hands on deck if you are ready to take it up a notch.
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What can I do to assist or speed up the process?
Have your creative assets in hand, examples of websites you like, and an understanding of your business needs.Fantastic question! You’re a winner for asking this one! By far, the longest process involved in development of websites is the handling of creative assets. This means your logo, photography, and brand voice, etc. We require your assets in our hands before we begin development—so if you can have those items generated you will save everyone time and effort. Of course, should you not have those items already, we are happy to create them for you via our other services.
Another thing that will help speed up the process is to have some ideas of the functionality you wish the website to achieve (i.e. we want forms so customers can contact us, we want to collect emails). It’s okay if you don’t have your strategy fully ironed out—we’ll help with that—but having a basic game plan gets us moving quickly.
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What other services feed into this one?
Your website is the central hub of your online business. Virtually everything we do feeds into it.- Logo Design & Graphic Design
- Product Photography (managed by bentcreative)
- Email Marketing
- Digital Marketing
- Brand Design
- Content Writing
- And more
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Are there hidden costs in a website?
Not while on retainer.This is a set and forget pricing structure.